LinkedIn is the only social media platform I suggest people be active on in 2024. I’ve gained over 10,000 followers on the platform and it has been transformative for my business and personal brand. But wait, followers don’t matter, right? Okay, well let’s break down how to grow your following AND
build audience loyalty
reach potential clients (generate leads so boring)
use your profile as a landing page
We’ll go over ways to grow on Linkedin, third-party tools that might be helpful, and where to find post inspiration. None of the links posted in this article are affiliate links, they’re just for your information.
This is everything I know about optimizing LinkedIn as a vital reach and growth engine for your creative business. A masterclass if you will. Let’s start with the most basic function on Linkedin:
Connection requests
When sending a connection request, make it a meaningful effort. Aside from seeing interesting people on your timeline, here’s what I’d suggest:
go to your connections and filter to find your 2nd-level connections
add a city or region you want to make connections in